04 / Case Studies

Different industries. Same ambition.

How we approach the move into a new market—across fashion, longevity, consumer goods, aviation, services, real estate, consulting and technology, and the personal brands behind them. Cases are shown as representative engagements.

L.Raphael: Opening an ultra-luxury beauty house to men
Longevity & Wellness01

L.Raphael: Opening an ultra-luxury beauty house to men

Challenge
Introduce an ultra-luxury global beauty spa chain to a male audience without diluting its existing identity.
Approach
Working closely with the brand owner, we built the creative and strategic framework for a new business unit: a men's concept aligned with the house's vision, and the set-up and launch of the men's clinic in Geneva, designed to scale across the international chain.
Market Entry StrategyBrand Architecture & IdentityCreative Direction
Cool Bay Monte Carlo: The celebrity beauty salon
Longevity & Wellness02

Cool Bay Monte Carlo: The celebrity beauty salon

Challenge
Give a Monaco beauty salon a distinct, recognisable identity on the Riviera.
Approach
A monthly creative communication strategy delivered through social media management and original photo and video content, positioning the salon as "The Celebrity Beauty Salon and Services".
Content ProductionSocial Media & Creator Collaborations
Making science feel human
Longevity & Wellness03

Making science feel human

Challenge
A clinical offer that read as cold and technical to new audiences.
Approach
A calmer brand language, founder-led storytelling and a trust-building communications platform.
Creative DirectionPR, Earned Media & Speaking
New York / Everywhere

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