04 / Case Studies

Different industries. Same ambition.

How we approach the move into a new market—across fashion, longevity, consumer goods, aviation, services, real estate, consulting and technology, and the personal brands behind them. Cases are shown as representative engagements.

Technology01

01human: Turning a human-centred idea into an investable platform

Challenge: Translate an ambitious geo-social network concept into a clear product, visual system and investor narrative.
Approach: We developed the product and interface design, shaped the application concept, and created the pitch deck used to communicate its social purpose, business model, functionality and technology to potential investors.

Brand Architecture & IdentityCreative DirectionCommercial Partnerships & Market Access

Real Estate02

Dialin: Designing the brand behind exceptional spaces

Challenge: Turn an architecture and interior design practice spanning residences and yachts into one distinctive, premium brand.
Approach: We created the brand concept, identity and logo, designed and built the website, and shaped a complete marketing system. Content curation and original photo, video and social production brought Dialin’s work together through one recognisable point of view.

Brand Architecture & IdentityCreative DirectionContent ProductionSocial Media & Creator Collaborations

Longevity & Wellness03

L.Raphael: Opening an ultra-luxury beauty house to men

Challenge: Introduce an ultra-luxury global beauty spa chain to a male audience without diluting its existing identity.
Approach: Working closely with the brand owner, we built the creative and strategic framework for a new business unit: a men's concept aligned with the house's vision, and the set-up and launch of the men's clinic in Geneva, designed to scale across the international chain.

Market Entry StrategyBrand Architecture & IdentityCreative Direction

Consulting & Finance04

HighFi Group: Five IT companies, one brand

Challenge: Unite a consortium of five IT enterprises serving banking and insurance under one credible identity, and open new international markets.
Approach: We crafted a value proposition for a new client segment, adapted it for the Swiss market and the pharmaceutical sector, derived a competitive offer from client insights, and led a full rebranding that integrated acquisitions into one holding brand.

Market Entry StrategyBrand Architecture & IdentityCreative DirectionContent Production

Fashion & Luxury05

MEUNI: Creative direction for a fashion-tech platform

Challenge: Turn a multi-brand e-commerce and social shopping concept into a product investors could see and believe in.
Approach: We provided creative direction across concept, branding and UX/UI, formed the app development team, built the marketing strategy and pitch materials, and produced a 3D demo product and video.

Brand Architecture & IdentityCreative DirectionContent Production

Longevity & Wellness06

Cool Bay Monte Carlo: The celebrity beauty salon

Challenge: Give a Monaco beauty salon a distinct, recognisable identity on the Riviera.
Approach: A monthly creative communication strategy delivered through social media management and original photo and video content, positioning the salon as "The Celebrity Beauty Salon and Services".

Content ProductionSocial Media & Creator Collaborations

Services & Hospitality07

East of the Emirates: Launching an entertainment festival in Dubai

Challenge: Build awareness and a clear visual voice for a new international entertainment festival.
Approach: We developed the marketing strategy, landing page, social media and creative visuals, and led communication for the launch.

Market Entry StrategyCreative DirectionSocial Media & Creator Collaborations

Technology08

Carry: Positioning a purpose-led platform

Challenge: Define the business and brand of a social-impact platform connecting people, businesses and causes.
Approach: We wrote the business plan, set the brand's business positioning, and articulated the brand and company activities, including campaign concepts built around engagement stations and a mobile app.

Market Entry StrategyBrand Architecture & Identity

Aviation & Mobility09

EDEX: Egypt Defence Exhibition

Challenge: Project placeholder for EDEX, the Egypt Defence Exhibition.
Approach: Project details, responsibilities and supporting materials will be added once confirmed.

Content Production

Services & Hospitality10

Dubai Expo: Content production and creative co-direction

Challenge: Project placeholder for work connected to Dubai Expo.
Approach: Content production and creative co-direction. Further project details and materials will be added once confirmed.

Creative DirectionContent Production

Fashion & Luxury11

MJZ: NYC fashion brand

Challenge: Project placeholder for New York fashion brand MJZ.
Approach: Project responsibilities, details and supporting materials will be added once confirmed.

Creative Direction

Fashion & Luxury12

Personal brand for business impact

Challenge: Position a fashion-tech startup for growth by connecting personal branding, fashion influencers, and technology.
Approach: We provided creative direction, UX/UI design, marketing strategy and pitch materials, assembled an app development team and created a demo product — helping the startup secure funding within one month.

Creative DirectionBrand Architecture & IdentityMarket Entry Strategy

Aviation & Mobility13

VOYEX: Redefining the private jet terminal experience

Challenge: Develop a visionary concept for an ultra-luxury private aviation terminal, combining exclusivity, advanced technology, sustainability, and personalized experiences for high-net-worth individuals and global leaders.
Approach: We developed a comprehensive business plan, conducted luxury aviation market and competitor analysis, and defined the brand positioning. We created a next-generation terminal concept integrating AI-driven services, cybersecurity, wellness, and sustainable infrastructure, supported by financial modeling and Vision 2030 alignment.

Market Entry StrategyBrand Architecture & IdentityCreative Direction

Strategy & Innovation14

VOYEX: Private aviation market entry

Challenge: Develop and position a new private aviation brand for the Middle Eastern luxury market, establishing a clear business concept, market entry strategy, and foundation for sustainable commercial growth.
Approach: We developed the aviation business concept, comprehensive business plan and strategic market entry framework, and defined brand positioning, commercial opportunities and the launch strategy tailored to the Middle Eastern private aviation sector.

Market Entry StrategyBrand Architecture & IdentityCommercial Partnerships & Market Access

Strategy & Innovation15

Strategic marketing & creative direction

Challenge: Establish a cohesive marketing and communications framework for an international exhibitions and events company, strengthening brand positioning, industry visibility, and audience engagement across its markets.
Approach: We provided outsourced strategic marketing and creative direction, overseeing campaign development, marketing management, content strategy and communication execution, and developed integrated marketing initiatives and launch campaigns to support brand growth and commercial objectives.

Market Entry StrategyCreative DirectionContent ProductionSocial Media & Creator Collaborations

Tourism & Destination Development16

Touristic Activation Project

Challenge: Create a distinctive tourism activation concept for an emerging destination in Saudi Arabia, designed to attract affluent visitors and establish the area as an appealing lifestyle and leisure destination.
Approach: We developed a creative destination activation concept focused on premium visitor experiences, cultural engagement and lifestyle positioning, establishing a strategic direction for attracting high-value audiences and enhancing the destination's commercial and tourism potential.

Creative DirectionBrand Architecture & IdentityMarket Entry Strategy

Tourism & Destination Development17

Madinah: Historic tunnel activation

Challenge: Reimagine Madinah's Historic Tunnel as an immersive cultural destination, strengthening the city's tourism appeal, encouraging visitor engagement, and creating new leisure experiences for residents and tourists.
Approach: We developed a concept centred on immersive storytelling that highlights Madinah's historical and cultural significance. The proposed experience incorporates large-scale projections, interactive architectural elements and cultural activations connecting the Hijaz Railway Museum with King Abdulaziz Square, and explores opportunities for retail, hospitality, sponsorship and the promotion of surrounding cultural attractions.

Creative DirectionBrand Architecture & IdentityCommercial Partnerships & Market Access

Services & Hospitality18

Orchestra Media Dubai

Challenge: Project placeholder for Orchestra Media in Dubai.
Approach: Marketing, creative direction and business development. Further project details and materials will be added once confirmed.

Creative DirectionCommercial Partnerships & Market Access

Strategy & Innovation19

Orchestra Media: Saudi Arabia market entry & business development

Challenge: Establish and grow a new business unit in Saudi Arabia specializing in tourism attractions, cultural activations, and destination experiences, while building a competitive position in the local market.
Approach: We developed the market entry and business development strategy, marketing positioning, commercial packaging and new service offerings. We structured the sales process, supported team formation, and established local partnerships and access to vendor networks serving Saudi Arabia's cultural, tourism and development sectors — generating commercial opportunities across city activations, cultural tourism projects and global exhibition curation, creating a foundation for long-term growth.

Market Entry StrategyCommercial Partnerships & Market AccessBrand Architecture & Identity

Services & Hospitality20

Advention: Business development

Challenge: Project placeholder for Advention.
Approach: Business development. Further project details and materials will be added once confirmed.

Commercial Partnerships & Market Access

Fashion & Luxury21

A European house finds its New York voice

Challenge: Strong heritage at home, little recognition in the US.
Approach: Repositioned the story around craft and contemporary culture; editorial content and an intimate creator dinner in SoHo.

Market Entry StrategyContent ProductionSocial Media & Creator Collaborations

Longevity & Wellness22

Making science feel human

Challenge: A clinical offer that read as cold and technical to new audiences.
Approach: A calmer brand language, founder-led storytelling and a trust-building communications platform.

Creative DirectionPR, Earned Media & Speaking

Consumer Goods23

From product to cultural object

Challenge: A well-made product competing on price in a crowded category.
Approach: A distinct visual system, packaging direction and social-first launch content built for New York retail.

Brand Architecture & IdentityContent Production

Aviation & Mobility24

Redefining the premium journey

Challenge: A service-led aviation brand seen as functional, not aspirational.
Approach: A new narrative on time and freedom, cinematic content and curated guest experiences.

Market Entry StrategyContent ProductionSocial Media & Creator Collaborations

Services & Hospitality25

Reputation for an advisory firm going global

Challenge: Expertise without visibility among US decision makers.
Approach: Thought-leadership positioning, media relations and a private event programme for leaders.

PR, Earned Media & SpeakingCommercial Partnerships & Market Access

Founders & Leaders26

A founder becomes the brand's strongest channel

Challenge: A founder with a strong story but no presence in the American conversation.
Approach: Personal positioning, editorial portraits, media strategy and introductions to the right networks.

Market Entry StrategyPR, Earned Media & Speaking

New York / Everywhere

Make your next move culturally relevant.

Start a conversation