
Consulting & Finance01
HighFi Group: Five IT companies, one brand
- Challenge
- Unite a consortium of five IT enterprises serving banking and insurance under one credible identity, and open new international markets.
- Approach
- We crafted a value proposition for a new client segment, adapted it for the Swiss market and the pharmaceutical sector, derived a competitive offer from client insights, and led a full rebranding that integrated acquisitions into one holding brand.
Market Entry StrategyBrand Architecture & IdentityCreative DirectionContent Production